What is this website and why should you care?

I’m a web designer based in Scotland.

When I browsed my first website, in 1996, I was amazed by it all.

How the heck could this data travel around the world to the computer I was on in a few seconds?? It still is incredible… more than 20 years later!

If I asked you what difference by changing words on a web page could make…

What would you say?

A few % points…

[That’s what I would have that].

Early on i realised that words could have a massive difference in the success of a website & business online.

I had heard that by changing just* a few words you could double a business…

I thought that was the biggest load of baloney I’d ever heard!

Double a business, with changing a few words?!?

Nonsense I proclaimed!

I had to look into this further…

In the classic book Tested Advertising Methods, the author John Caples wrote that with different copy (words) he had a 19 and a half times better result in a campaign.

Astonishing! Whilst a 19 and half times better result is certainly on the high side, today in 2019, doubling a business with an online presence is certainly possible.

That’s what Website-Secrets is about … I’m going to teach you everything I know about making improvements in websites

There will be a no holds barred.

If this sounds interesting please stick around!

2 Things...

There are few things i like better than 1. Great copy, 2. Beautiful Design.

I hope you can follow along!