What have newspapers and billboards got to do with websites?

In the first video in this series we established that people are:

Busy
Distracted
Just want to get on with their day

Look at where your attention goes

From a technical design point of view...

They are NOT attractive. They make newspapers sales and are effective in grabbing attention

billboard and web design — At 70 miles per hour, there is little time to read!

Coil web design — The headlines grabs your attention

Kick Point — Look at the white space and high contrast between background and headline

What do you see?

They are impactful
They have few words but important words
They are designed to attract attention

On the web..

You have a very short time to get people's attention…

Therefore you have to design to grab that attention…

The One Thing to Take Away?(Tottta)

You have VERY limited attention on the web. Grab that attention with everything you have!

Other Episodes::

Series Finale - Helping You Build Better Websites

Whitespace - the most powerful design principle of them all

Design principles and what you need to know

Solving the problem of not enough design emphasis on websites

Are you making this common web design mistake?

The One Thing to Take Away ( TOTTTA )

How do you decide what to put on your website?

How do people really use websites?

Episode 0: Introduction & Kick Off

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