Not that long ago it was thought that if we were on mobile we were thought to be ‘mobile’ and tasking
Whilst a task way of thinking is not a bad thing, it’s highly likely that that we are not using that device whilst out and about.
86% of people were said to use their mobile whilst watching TV. That’s not being ‘mobile’
If people want to do something on the internet they will want to do it on mobile
People will write long emails on their phones, yes, read complex and long winded prose, yes!
We read on our phone
“We only read things on the desktop” WRONG
The app Reabability proves this to be wrong, many people read a lot on their phones, whilst at home or on the move - long journey. People read long passages and articles and even books on their mobile devices
People will read magazine on their phones - 39%, but a whopping 73% will read on their tablet device
People read and read a lot on mobile and tablet devices!
Connection Speed
Just like we cannot rely on connection speed on desktop to be super fast, we certainly cannot rely on it for mobile. Patchy mobile signals and networks and very common throughout the world
Not just in developing countries either. Poor hotel broadband and ‘Edge’ networks mean thinking about the lowest common denominator is very important
It’s away a good idea to make websites load fast whether on mobile or on desktop. Please see the 2 other videos on speed for that
Google prefers RWD
Google has that it prefers the responsive approach. Making all content available to all device
This is opposed to mobile dedicated sites, where duplicate content can become an issue
Wrong Assumptions
“This is a mobile user so he really just needs location information”
“We only read things on the desktop”
“That’s not a feature we should include because she’s on a mobile.”
“No one will want to do that on mobile”
So what?
What to do? Make that all content available on all devices!
Mobile optimised sites with restrained content can have issues to many users with their limited use and focused interface. Having the site focus is good but make the other content available as well, even just through search
When planning projects think that devices are with us all the time rather than specific use cases. On the settee is probably a lot more common than at location
